A new study shows that the best web design for your site depends on your site’s goals, the type of content you want to deliver, and how it’s designed.
And if you’re trying to get noticed, you’ll want to consider a layout with a lot of vertical space, according to the study, published on Thursday.
The findings were based on over 40,000 users and were presented at the 2016 Design for Web conference in Amsterdam.
“The most effective design is the one that achieves the highest engagement and user engagement,” said study author Ben Johnson, the co-founder and CEO of Graphisme.
The study looked at more than 2,300 web design projects and found that the web design that delivered the most engagement and the most downloads was a layout that included lots of vertical room.
This is an idea that was already widely known, Johnson told Business Insider, but it was never tested to see if it would actually lead to higher downloads and more engagement.
Graphismes main goal was to find out whether a layout could actually improve a user’s experience on the web, and the study found that layouts that were more visually appealing were most likely to improve engagement.
The researchers also looked at how well a layout had been designed for each of the three goals: a user would find it easier to navigate the site if there were more options, they would be able to make more informed decisions about how to use the site, and they would get more out of their visit.
Johnson said the results showed that layouts with a few vertical space on the website would increase the likelihood of users finding the content more interesting, but they would also increase the amount of time they spent on the site.
“It’s not a good idea to have a layout where you have a lot vertical space,” he said.
“You need to think about what kind of design is right for you, what you need to make your site attractive to people.”
The study also showed that the layout that people were most interested in was one that had lots of horizontal space.
“Vertical space, especially for mobile, can be a huge problem for people,” Johnson said.
And the layout with the least vertical space was one with no space at all.
The layout that was least attractive to the most people was one designed for mobile users, where the width was less than one-third the height of the width.
Johnson and his team found that a layout which had the highest percentage of vertical vertical space could help users get more from their visit, and one which had a high percentage of horizontal vertical space would have a high chance of making the user want to stick around.
Johnson also found that when the user was trying to browse the website, the layout most likely would make them want to scroll further, rather than to stay at the bottom.
“We found that vertical space has a negative impact on how the user feels when they’re on the page,” he explained.
“When a user scrolls down, it’s almost like a visual cue to say, ‘OK, this is a lot less interesting.'”
The researchers found that users are most likely not aware that their browsing behaviour is affecting the layout they’re viewing.
“A layout designed for the average user is likely to be a lot more appealing to those users than a layout designed specifically for the users who are trying to click through a lot,” Johnson explained.
Graphists research also found there were a few factors that were associated with a layout’s overall success, such as whether it had a good mix of vertical and horizontal space, how it was designed with a good deal of customization and how well it was able to display a user interface.
The results also showed a strong correlation between the layout design and how people responded to it.
“Users that are actively engaging are much more likely to click than people that are passively engaging,” Johnson told us.
“And we found that those users were more likely than passive users to engage.”
Graphismea was founded by Johnson and other partners at UX company Gigaom in 2014.
In 2016, the company launched a web design company called GigaOM which is currently working on a redesign of the company’s website.
The company’s focus is on mobile and web design, and Johnson said that the company was looking at redesigning its website to be more mobile-friendly.
“Mobile is a huge growth area for us,” he told us, “and there are lots of interesting design possibilities for the web.”
The company also launched an online course on web design called Web Design 101.