CBC News is using the opportunity of the Conservative Party of Canada’s first leadership convention to explore how to make an online video ad for Canadians who are deployed overseas.
With a new Liberal government, a new Conservative Party, a host of new challenges, and the election campaign already underway, it seems the next step is to use the platform to make a campaign video for Canadians overseas.
The Conservatives have been pushing the idea of an online advertising campaign for the last year, following the Liberals decision to make public the names of the thousands of soldiers and civilians who have been killed since 2001 in combat.
The campaign is one of several attempts to connect with Canadians overseas, but it is a step forward for the Conservatives as they look to reach a broader audience abroad.
“It’s not just about us, it’s about our allies, our friends overseas and the people that are supporting us in the fight against ISIS,” Conservative MP and foreign affairs critic Michelle Rempel told CBC News.
“And it’s a very effective tool to reach out to people who are less likely to be in contact with us on a daily basis.”
In a statement, a spokesperson for the party said, “the Conservatives have already committed to using their platform to highlight the importance of engagement with our allies and partners abroad.”
The campaign was developed with the support of a number of parties and organizations.
“We are delighted to be working with Canadians who have deployed overseas to make the world a better place, and we hope that we can help them connect with their loved ones and families who are also serving,” the spokesperson said.
“As Canadians, we should not be ashamed to be here and contribute to a better world.”
With files from The Canadian Press